“I still walk in the streets of Israel and Tel Aviv or whatever sometimes, and I think to myself, isn’t it amazing that everyone around me is Jewish? It’s fascinating to me in a way. More than being a good Jew, I’m actually a good Zionist. I really believe in the Jewish state, and it’s amazing how it worked out after all that happened.”
“People want to buy a product at a fair price,” she says. “Cofix represents fairness. It’s the same with Super Cofix. We’re very fair with the customer. With all our products, we try to offer the best prices. We give them the possibility to choose two for NIS 5 and mix and match products. You don’t have that anywhere else.”
Ira Liran returns to his homeland to launch Vita Coco in Israel.