Israeli DJs Popular the World Over

Though Israel’s public image overseas may be a source of constant stress for policymakers, if one recent poll is to be believed, the country is among the world’s most popular for devoted club-goers. Infected Mushroom, DJ Yahel and Offer Nissim aren’t likely to be familiar names to most people out of their 20s, but thanks to DJ magazine’s recent ranking of the world’s top 100 DJs, these performers – and three of their compatriots – are now among the hottest names on the global dance music scene.

The results of the prestigious DJ annual poll have been a boon to these Israeli artists, and to Israel’s reputation on the electronic music scene. With six of its premier DJs ranked among the world’s top 100 – actually, among the top 50 – Israel is disproportionately represented, in a very big way, among the countries whose performers appear on the poll.

“We don’t promote our acts in Israel,” says Avi Brand, the managing director of BNE, a Holon-based record and artist management company representing a number of the country’s top club DJs.

Most of BNE’s prominent DJs are booked well into 2007 in countries as diverse as Ukraine, Canada, Portugal, Mexico and Japan. The company’s top act, Infected Mushroom (#12 on the DJ list, up 14 spots from a year ago), is performing almost every night this month just in Brazil, a country emerging as one of the top markets for trance music.

A former executive at the Hed Arzi music label, Brand was among those responsible for marketing pop artist Ofra Haza overseas, helping to turn the “Im Nin Alu” singer into arguably Israel’s most successful performer abroad, with a Grammy nomination, Tonight Show appearance and unexpected European club following all to her name. The process of marketing Israeli DJs abroad has clear parallels with his past efforts.

“It’s years of hard work – years of contacting people, sending them samples, [distributing] DJ sets recorded by the artist,” says Brand. “We introduce them.” READ MORE IN THE JERUSALEM POST

2006-12-21T15:24:50+00:00 December 21st, 2006|