Rita, Israel’s reigning diva, plays intimate evening in L.A.

Only Rita could have pulled it off. Her famous “One” concert was the first time any Israeli recording artist has attempted such an extravagant, multimedia performance. With its crew of 50 tumbling dancers, grandiose costumes, pyrotechnics and video art, the $5 million production looked like it came right off the Las Vegas Strip.

Rita Last summer’s show at the Tel Aviv Exhibition Center, which took its inspiration from Céline Dion’s year-round Caesar’s Palace concert, “A New Day,” drew close to 100,000 fans over a period of one month. That’s a lot of concertgoers for a country with a population of some 7 million, especially considering the concert was held during the height of the second Lebanon War.

“It was like a miracle,” said Rita, who much like Madonna and Cher eschews her last name. “It was a huge success.”

The concert proved that after 25 years on the stage, Rita is Israel’s most beloved diva. And at 45, the daring performer shows no signs of slowing down.

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